World Breastfeeding Week September 27th - October 3rd 2010

It's here! It's here! It's finally here!

World Breastfeeding Week! Aruba, along with Holland and other countries traditionally celebrate World Breastfeeding Week in the 40th week of the year. The 40th week was chosen to symbolize a pregnancy. Aruba was pretty quiet during the rest of the world's WBW, August 1-7 2010. But this time around, we're gonna be out and about!

One of the awesome stuff we have planned is our 2nd annual Quintessence Global breastfeeding challenge! Usually the challenge takes place at 11 am, but due to the hot weather, we've moved it to 5 pm. This year we've chosen a much more family friendly location with exciting things going on throughout the event. The event itself is from 4-6 pm at Wilhelmina Park. Families who attend are warmly encouraged to bring older children if they have any. We'll have a 'poppen kast', story telling,and a Sling Fashion Show in celebration of International Babywearing Week. There will be lots of prizes for the moms who take part in the challenge.

We're extremely excited to bring breastfeeding into the spotlight, where it belongs. The more we speak, the more we fight, the quicker we can raise breastfeeding to its original pedestal, as something normal.

Do you have any events going on during WBW? What about the breastfeeding challenge?